Inspired by fine confectionary packaging and luxury cake boxes, receiving your Hatfetti should be a special and magical experience. The branding needed to feel luxurious and whimsical though equally fun and unique, whilst representing Hatfetti's versatile and customisable nature. 

overview of brief:

Hatfetti is LA's newest hat brand, combining beautiful headwear made from recycled materials with whimsical embroidered details and beautiful hand beaded hat jewellery. Hatfetti encourages it's customers to wear what brings them joy and to express yourself through their accessories.


Luxury, whimsical, dreamy, playful, colourful, magical, feminine

back to portfolio